Why Use Kickstarter?

Or more to the point, "why don't you get a small business loan to launch?"

By operating in that pre-sales mode Kickstarter provides a security blanket for both the (potential) business owner and the customers.  If the project owner creates a solid budget model, a successful Kickstarter campaign essentially means that there's enough customer interest to launch at least a first run of a product.  If the campaign doesn't succeed, many risks are avoided -- some to the business owner, but also some to the customers.  (Such as the "I bought this product but then the company folded and no one supports it" scenario.) 

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I.e., assume that you have to produce at least 2,000 copies of product to get a reasonable manufacturing price.  If 2,500 copies sell via a Kickstarter campaign, the product is launched, the first customers are immediately fulfilled, and there should be enough profit from that production run to produce a second wave.  The Kickstarter backers receive the special rewards offered during the campaign (plus the satisfaction of having been a business or arts supporter.)  Risk is mitigated for both the business and customer, and everyone wins.